Innovation is about: identifying demands and transforming them into affordable solutions; rethinking pre-established models in order to re-create the human experience.
How?
In today’s competitive market, offering unique products and services is not simply a goal; it is matter of survival.
The ability to obtain Return On Investiment is, often linked to the skill of addressing the same issues from new angles or perspectives. Based on design thinking and use of multidisciplinary teams, MJV created a structured process to innovate continuously, known as Strategic Cycle of Design and Management of Innovation.
Our approach engages both customers and users at all stages of the innovation cycle, in order to achieve a comprehensive solution, which results from the sum of the most distinctive perspectives. From definition to immersion in real contexts, from reframing the problem to collaborative ideation, from iterative prototyping to Agile development of the solution.
Innovation Process
Innovation and Design Thinking
Successful innovation can be achieved through the combination of strategic thinking and design a formulae used successfully by companies such as Bank of America and Procter & Gamble.
Using strategic thinking in design, or 'Design Thinking', is a powerful tool for the pursuit of systematic innovation. Bringing companies closer to how users experience products and services, and articulate their needs, aspirations and opportunities, act as a communication bridge between businesses and their markets.
According to McKinsey Quarterly business journal (2008), 70% of U.S. corporate leaders say innovation is among their three major priorities to achieve growth.
Innovation, however, is not an easy task and only about 4% of new products launched in the United States find are successful when released. MJV believes that the process of innovation can take place in a well-structured manner, ensuring solid and continuous results.
The focus of this process, then, shifts from technology to the human experience, considering physical, emotional, cognitive and cultural factors. In this way, through, user observation of in real contexts, an integrated solution is created.
One of the advantages of organizing the process of innovation into a framework, known as Strategic Cycle of Design and Management of Innovation, is the fact that it promotes a real connection between business and user worlds. By looking at needs and opportunities - taking into account all those involved 'Design Thinking' points to innovative solutions, whether radical or incremental. By seeking inputs in the real world, it helps companies to identify promising and immediately applicable business opportunities.
